When in tech we have a platform shift, we first try to make things in the new platform that existed on the pervious one.
The first TV shows resembled radio shows. In the early days of mobile, senior people at a company always asked 'so what is our mobile strategy?'. By then most businesses had a website. So what ended up happening is that all these businesses launched mobile apps which were essentially just ports of their websites.
It took a few years, but soon we saw 'mobile native' companies appear. These are companies that could have existed only on mobile - like Uber. Eventually thinking 'native' to a new platform becomes easier. But we always have to go through this skeuomorphic phase in our thinking.
The same thing is happening with AI. A useful question to ask: What is the AI-native product?